Branding
Elisa Fisher is an elopement & wedding photographer based near Denver, CO. I had the joyous opportunity working with her to refresh her existing branding as she made a cross country move with her husband, expanding her photography business and their ever-growing love of adventure.
WHERE IT ALL STARTED
The original logo - clean, modern, and served the brand well for its beginnings. Now ready for a revamp that could support the updates to Elisa’s vision
MOOD BOARD
Boho, Travel, Artistic, Beautiful, Warm, Refined, Fashionable, Connected
Three elements make up the logo - mountains and wildflowers representing her favorite locations for photoshoots as well as gender neutral hands, signifying the support she has for the love her clients share
Logo mark of her deconstructed initials combined together for smaller uses of her brand
Topographic styled pattern based on a trail in Colorado that Elisa frequently hikes - adding personal charm to her branding, as she does with her clients
The Deeply Market was an online event created by singer/songwriter Jillian Edwards, founder of The Deeply Co. This company was founded based on Jillian’s appreciation for artists that pour themselves into making lovely things. Each event would consist of a concert held at an artist’s studio, celebrating and showcasing the artist’s talents through a lovely night of music, wine, and entertainment. Inspired by farmers markets, Jillian had the idea to create a similar experience for some of her favorite makers across the country in one place – online.
This is where I came in, to help organize and develop the online market idea. By branding, brainstorming, marketing, and curating a list of artists we were able to create the first Deeply Market.
MOOD BOARD
PROCESS
The Deeply Co’s vision was to bring together artists of all kinds, this inspired a branding direction that could encompass multiple art mediums. I began with a hand drawn type and chose to keep the pencil guidelines, gravitating towards our audience of artists that relate to process work.
MARKETING
The Deeply Co’s presence was primarily on Instagram, which is where we focused our energy in announcing and promoting the market. In the weeks leading up to the event we asked a few of our artists to be a part of an “Insta Hijack”. This was a period of three days where they had access to post on The Deeply Co. They had the opportunity to talk about what inspired them as well as posting process photos of their items for the online market. Below are posts by Ava Darnell, founder of Slumlove Sweater Company.
Custom countdown posts were also created for the opening day in the form of gifs - catching the eye of someone quickly scrolling through their feed.
THE EVENT IN FULL SWING
We wanted each artist to include a postcard insert with their shipped item explaining The Deeply Co and its vision to their customers. We made them each a package of inserts, a thank you note, and a small poster mirroring the idea of a musical line-up, since Jillian is first and foremost a musician. Our goal throughout this process was to make everyone, both artists and customers, feel special and welcomed into the company.
La Popular Bakery Burrito Shop was a class project based on an existing local restaurant in Abilene, TX. We were assigned to research the restaurant and its competitors to create a brand and solve for potential packaging problems.
INSPIRED BY CULTURAL EMBROIDERY
PACKAGING
Three circular animal illustrations were designed as stickers; easily labeling the three meat options used in their classic burritos – beef, pork, or chicken.
HAND STITCHED EMBROIDERY
